There are several possible solutions for inserting Barion Pixel on a website, all of which are accepted and supported.

If I have my own developer or a subcontractor for the custom webshop:

The Barion Pixel must be placed in the source code of the website in accordance with the description (full description).

If I rent the webshop:

Barion cooperates with major leading online shop providers in order to ensure that their framework involves Barion Pixel, therefore, shops have no other tasks in exchange for benefits apart from giving their consent. Contact your own service provider for further information!

Barion Pixel can be inserted via Google Tag Manager (how to do it).

If I have a webshop with an open source code based system:

For the largest and most common systems (such as Gravity Forms, OpenCart, PrestaShop, VirtueMart), Barion Pixel plug-ins are available. For further details, contact your plug-in developers!