Barion Metrics is a web analytics service provided to our merchants, designed to help them understand the tunover and performance of their own webshops by generating various useful reports and analyses. Using this service enables our merchants to analyze their webshop’s data and gain a general understanding of their customer journeys which makes it possible for them to optimize their webshop’s conversion numbers.

To become eligible for the usage of Barion Metrics the only thing you have to do is implement the Barion Pixel Full Version, which is responsible for the data collection of the service. After the successful integration of the Pixel and the approval of the implementation, Barion Metrics gets immediately available to use. This is possible because the system is built on pre-defined dashboards and graphs, which do not need any special knowledge or extra resources from the merchant to start off compared to similar systems or services.

Barion Metrics can be accessed in the Barion Wallet via the “Shops” menu item. To access it, click the three dots in the “Actions” column next to the relevant shop, then select the “Barion Metrics” button.